Our Essays
Everything we've wrote about growing a tech-enabled boutique consultancy.
Pick a Side, Then Orchestrate: The New Law of Value in Tech Consulting
Tech consulting’s new rule: pick trade-offs, prove value, then orchestrate. Use five dimensions - Better, Faster, Cheaper, Safer, Easier - to win with proof.
The Pilot’s Paradox: Why Simple Consulting Offers Win First
Why the best first consulting offer is almost always the simplest one. Discover the 3F Test for choosing a pilot that wins trust and bigger transformation work.
Why the Value Ladder Alone Won’t Save You
Discover why the traditional value ladder fails in consulting and how paid pilots create trust, steady growth, and scalable client ecosystems.
Your Network Is Your Pipeline
Why do some consulting firms always win the best clients? Explore the Matthew Effect, network density, and the compounding power of relationships.
Stop Planning, Start Piloting: Effectual Thinking for Boutique Consultancies
Pilot-first playbook for boutique consultancies: run affordable experiments, co-create with partners, and turn pilots into modular, revenue-generating services.
Escape Routes for Experts in an AI-First World
You can’t outrun AI, but you can outrun commoditization. Here’s how.
Brains, Grey Hair, and Procedure Firms in an AI World
Explore how David Maister’s classic framework of Brains, Grey Hair, and Procedure firms holds up in an AI-first world.
Marketing Budgets Are About Trade-Offs, Not Percentages
Boutique consultancies waste marketing budget chasing polish. Learn why ‘strategic imperfection’ builds more trust, speeds growth, and makes spend intentional.
Join The Club
If you're interested in exploring those questions, you can get specialized and actionable growth insights for micro consultancies in our newsletter. Every Tuesday, you get one idea from Danilo, one quote from other experts, one number you need to hear, and one question for you to level up your consulting practice. Enter your email now to join us.
You can unsubscribe anytime