The Breakout Offer Session

Most boutique consultancies don’t struggle because they lack expertise. They struggle because they keep everything open, and that reflects in their marketing, sales conversations, and pipeline.

Multiple services. Multiple narratives. Multiple “starting points.”

From the inside, this feels flexible. From the buyer’s side, it feels risky.

The Breakout Offer Session exists to force the decision most founders keep postponing.

The Breakout Offer Session is a 90-minute, by-application working session for founder-led consultancies under $1M in annual revenue. Its job is to help you decide which service you should confidently lead with, and how to frame it so clients immediately recognize why choosing you is the clear move.

This is not a brainstorm. It’s not a positioning exercise. And it’s not another round of “let’s explore options.”

It’s a focused decision session, built from what I’ve learned helping 50+ early-stage boutiques find their footing, grounded in:

• Your recent sales conversations.
  
• Your past deals (won and lost).
• The buying situations you’re already encountering.

Most founders come in with some version of this:

• “We do a few things, depending on the client.”
  
• “I'm not sure we're bringing the right services to market.”
• “A lot of what we do depends on the situation, so it's difficult to communicate how we can help.”

What You’ll Leave With

The Breakout Offer Session is intentionally narrow. It does not:

• Redesign your entire positioning or brand messaging.
  
• Create a full service catalog or client purchase path.
• Optimize pricing or delivery.
• Generate leads or traffic.

Those things only make sense after the lead decision is made.

The Growth Scan is not for everyone.
‍
Each quarter, we offer a handful of research-sponsored sessions for founders who fit a specific profile:

• You see yourself as a tech-enabled change consultancy (bonus points if you're focus on digital transformation, AI adoption, data & analytics, cloud & infrastructure consulting, cybersecurity & risk management, or sustainability tech).
• You’re already in conversations with prospects but deals feel slower or heavier than they should.
  
• You know you’re capable of more traction but haven’t committed to what you lead with.

This session is not for you if:

• You're not selling yet.
  
• You want broad strategy exploration.
• You’re looking for execution or implementation support.

1. Apply (5 minutes): Share a few quick details about you and your consultancy.

2. Review: I personally review every application and invite a small number of founders each month.

3. Share: Before we meet, you’ll receive a basic questionnaire to complete so we can a pre-analysis of your unique context, and make the best of our time.

4. Session: We meet for a 90-minute working session to identify one breakout offer you can lead with.

5. Clarity: Within 24 hours, you’ll receive a summary with recommended next steps.

6. Follow-Up Review (optional): About two weeks later, we reconnect for a short progress review. We look at what’s moved, what hasn’t, and whether it’s time to take the next step - usually a Pilot Sprint to help you bring the offer to market. This call closes the loop between insight and implementation, ensuring clarity turns into traction.

These sessions are part of Boutique Consulting Club's ongoing research into how founder-led consultancies grow. By sharing your data and context, you gain clarity in return - and we refine my understanding of what drives real, sustainable growth.

Because each scan is delivered personally, we only accept five founders per quarter.

You can’t read the label from inside the bottle. Step outside your firm for one focused hour to see what’s been hiding in plain sight.

We review applications personally and invite a small number of founders each month.

“We didn’t discover something new. We finally chose something and stopped pretending everything was equally important. That alone changed how every sales conversation felt.”— Co-founder, AI-enabled transformation boutique

“The session forced us to answer a question we’d been circling for months: what do we actually start with? Once we decided that, our pitch stopped drifting.”— Partner, cybersecurity consultancy

“I expected a positioning exercise, but what we got was a clear decision and a list of things we should stop leading with. That was uncomfortable, but it immediately simplified our pipeline.”— Founder, cloud and infrastructure advisory

“I was already talking to prospects. Deals weren’t closing badly, they were just taking forever. This helped me understand why.”— Solo consultant, ESG and compliance tech

“It wasn’t about growth hacks or messaging. It was about committing to one entry point and internalizing how to live with the consequences. That clarity made everything else easier.”— Founder, digital transformation practice