Our Manifesto

Consulting is changing. Fast.

The future of consulting belongs to orchestrators. Not strategy shops. Not implementation houses. Not the biggest firms. But the boutiques who can integrate strategy and execution, human trust and digital tools, pilots and programs.

And yet, this orchestrator model remains elusive for most boutique firms. For decades, boutique consultancies have been fed a diet of broken growth advice. Big firms hoarded their playbooks. Self-proclaimed coaches peddled motivation without methods. Agencies sold dependency disguised as solutions. Too many brilliant ex-corporate founders were left guessing - hustling for one-off projects, undercharging for their expertise, and failing to sustain growth.

This is especially true for consultancies in tech-enabled change - from AI adoption and digital transformation, to data and analytics and cybersecurity, to sustainability tech. If you’re sitting (or want to sit) at this table, there’s huge potential to grow. But we believe the only way to avoid commoditization is through orchestration.

Orchestrators don’t just give advice or implement a solution. They own change. They act as neutral guides, helping clients navigate between platforms, vendors, and internal teams. They integrate strategy with execution, and human change with digital transformation.

The value of an orchestrator isn’t in slides or tasks delivered - it’s in making sure outcomes actually happen.

We exist to propel this next generation of consulting businesses by educating and challenging the market.

Our Commandments
While we're building for consulting's future, we believe that the future must be anchored in fundamental truths:

• You shall choose a niche and make it your advantage. Broad positioning is hiding. The sharper your focus, the stronger your signal in the market.
• You shall not hide behind expertise. Boutique consultancies often operate far below their true potential - underpricing, delaying outreach, skipping marketing, and leaving money on the table.
  
• You shall think effectually, not causally. Do not waste months perfecting plans when you could be testing offers. Start with what you have, learn fast, and adapt.
• You shall design an ecosystem, not isolated offerings. Your ideas build visibility. Your entry offers build trust. Your engagements build results. Everything grows together.
• You shall sell by sampling. In consulting, the sale is the sample. Trust is the product. Pilots are your proving ground - low-friction, paid, credible entry points that scale trust into bigger programs.
• You shall keep growth simple. Complex funnels and over-engineered systems sink boutiques. Simplicity scales.
• You shall orchestrate, not just strategize or implement. Strategy without execution is daydreaming. Implementation without orchestration is labor. The true value lies in integration.
• You shall not remain invisible. Expertise without visibility is wasted. The trusted advisor of the past is replaced by the visible authority who publishes consistently, shares data, and advances their field.
• You shall charge in proportion to the value you create. Undervaluing yourself dishonors your craft and weakens the profession. Price with courage, and let impact set the anchor.

Credibility is earned in public. That’s why we publish the ideas we use with clients - so every founder can see our thinking, test it, and judge it for themselves.

Through our columns, handbooks, and research, we create evidence-based, opinionated content designed to move the entire industry forward. While we serve founders directly through our services, we advance the field by publishing the playbooks and data no one else will share.

How We Help
We don’t sell dependency. We don’t drown you in theory. We walk the talk, and own outcomes.

In addition to our publishing and research arm, we help boutique consultancies design and launch pilot offerings that win trust, scale them into anchor accounts, and build predictable growth. We also act as growth orchestrators to a handful of firms that want more comprehensive support.

If you’re an ex-corporate founder building a tech-enabled change consultancy, this is your moment. The industry is shifting, the window is open, and the opportunity is yours to seize.

‍The future doesn’t belong to the biggest firms. It belongs to the fastest, the sharpest, and the ones willing to own outcomes and share what they learn.

‍That’s our bet. That’s our manifesto.