Most founders don’t have a pipeline problem. They have a starting point problem.
Your network already finds you interesting. These are people who know your work, have seen what you’ve done, or have been referred to you. Conversations happen. There’s engagement, questions, and a genuine sense that something could happen.
But then nothing does.
Things drift into “let’s stay in touch.” Not because the need isn’t there, but because there isn’t a clear way to begin. The conversation doesn’t land on something concrete enough for the other person to say yes to.
So you compensate in the only way that makes sense. You explain more, add context, reshape the idea to fit the situation. Over time, every conversation becomes slightly different, and every deal starts from scratch.
From your side, it can feel like a positioning or pipeline issue. From the buyer’s side, it’s simpler: they don’t know what they’re actually being asked to commit to.
That’s the gap this session is designed to close.
This is a 90-120 minute working session. We focus on one question: What is the first thing someone in your network could realistically say yes to right now?
It’s not a brainstorm and it’s not a strategy exercise. We don’t explore broad options or redesign your entire positioning. We work with what’s already happening in your business and bring it into a more usable form.
The session is grounded in a few very concrete inputs:
The goal is to take that existing signal and shape it into something specific enough to act on.
Most founders who come into this session are not starting from zero. They’re already in motion, but something isn’t quite clicking.
The patterns usually sound familiar:
On the surface, this looks like a sales or messaging issue. In practice, it’s usually a lack of a clear entry point.
When there isn’t a defined way to start, everything downstream becomes heavier than it needs to be.
By the end of the session, you will have:
You’ll receive a written summary within 24 hours so you don’t have to reconstruct anything yourself.
The change is not dramatic, but it’s noticeable.
Instead of conversations ending with an open loop, they tend to move toward a defined next step. The interaction becomes simpler for both sides. You’re no longer asking the other person to figure out how to work with you.
You’re offering them a place to start.
This session is intentionally narrow. It’s focused on one decision and the immediate implications of that decision. We’re not:
Those things become more useful once there is a clear starting point in place.
This tends to work best for founders who are already active, but feel a bit stuck in the middle.
Typically:
It’s less useful if you’re not yet selling, or if you’re looking for a broad strategic exploration rather than a concrete output.
1. Book your session: You’ll be taken to a page where you can choose a time and complete payment in one step. This secures your spot.
2. Share a bit of context (5 minutes): Right after booking, you’ll receive a short intake form. It’s 5 questions focused on your current situation and a recent conversation that didn’t move forward.
3. Session (90–120 minutes): We meet and work through your actual context. The goal is to define 2–3 possible starting points and decide which one you should lead with.
4. Follow-up (within 24 hours): You’ll receive a written summary with your recommended first offer, how to describe it, and a short plan for testing it in your network.
5. Optional check-in: A short follow-up call a couple of weeks later to review what’s moved, what hasn’t, and whether anything needs adjusting.
The First Yes Session is $600, credited 100% toward any follow-on work.
If you decide to continue into a pilot or a longer engagement, the session effectively becomes part of that. If not, you still leave with something complete and usable.
Because each session is delivered personally, we only schedule five founders per quarter.
I spoke with a founder recently who had a strong background in AI and product. The conversations he was having were good. People were engaged, and there was clear interest.
But nothing was turning into actual work.
He initially thought the issue was around ICP or how he was presenting himself online. Once we looked more closely, the pattern was different. There simply wasn’t a clear way for someone to start working with him.
During the session, we mapped his network, identified the situations where his experience was most directly relevant, and shaped one starting point that could be described and accepted within a single conversation.
The following week, a conversation that had been sitting at “let’s stay in touch” for a couple of months moved forward into a scoped engagement.
That’s the kind of shift this session is designed to create.
Book your session below. You’ll be taken to a page where you can choose a time and complete payment in one step. This secures your spot.
Book your First Yes Session →(Founder-led firms under $1M revenue · 5 sessions per quarter)