Nailing Your Marketing Positioning

• Current micro consultancy partners, with less than 12 full-time employees, who want to increase their profit margins through premium pricing and improve their marketing effectiveness.
• Solo consultants who are not sure how to increase visibility, develop a respected reputation, and generate more and better opportunities.

Narrowing your targeting and positioning is at the center of every successful consultancy's strategy. The benefits of doing it right including:

• Increased customer engagement: By targeting a specific group of customers, businesses can tailor their marketing messages and products to their needs, interests, and preferences. This can lead to increased customer engagement and loyalty.
• Improved marketing efficiency: Narrowing your target audience can help you save on marketing costs by focusing your efforts on the people who are most likely to buy from you. This can help you allocate your marketing budget more effectively and achieve a better return on investment (ROI).
• Competitive advantage: When you focus on a specific niche market, you can differentiate your brand from your competitors and establish yourself as an expert in that area. This can help you build a stronger reputation and increase customer trust and loyalty.
• Higher conversion rates: By tailoring your marketing messages and products to a specific audience, you can increase the chances of converting visitors into customers. This can result in higher conversion rates and revenue.
• Better customer insights: Narrowing your target audience can also help you gain deeper insights into your customers' needs, preferences, and behaviors. This can help you improve your products and services, enhance your customer experience, and make more informed business decisions.

The workshop will certainly help your consultancy improve their marketing efficiency, increase customer engagement and loyalty, differentiate themselves from competitors, and achieve higher conversion rates and revenue

This is a 2-hour actionable workshop. Danilo will facilitate the learning, discussion and exercises

• There will be videos and/or reading material distributed beforehand. Dedicating time to this preparation is optional, but recommended for participants to make the best of their time. Danilo will provide context to all participants before any activity.
• A significant part of the workshop is dedicated to structured assignments. Those exercises can be done with a simple pen and paper or digitally. If you prefer the former, templates will be made available for you to download and print before the workshop. Otherwise, the link to access digital tools that will be shared during the event.
• We respect your privacy and want you to feel comfortable sharing your thoughts and questions. Participants won't be able to see each other's names, and your questions will be shared anonymously unless you allow it). We take confidentiality seriously and are committed to providing a safe and secure environment for all
• The workshop includes a 45-min call every participant can schedule with Danilo for individual and bespoke advice. This follow-up call offer is valid for 30 days, counting from the workshop date. A dedicated scheduling link will be shared to participants at the end of the workshop

• Equipment: A computer with internet connection and the ability to run Zoom
• Setup: To make the most of your workshop, we recommend joining via a laptop or desktop computer on a table with enough room for you to take notes if needed
• Healthy mindset: During this workshop you will be asked to step outside your comfort zone. The more you do so, the more insights you will find.

• Personalized feedback: You can ask questions and get personalized feedback from Danilo on these ideas apply to your specific consulting practice
• Actionable takeaways: All participants will leave the workshop with actionable takeaways that they can implement to their businesses immediately.
• Case studies and examples: We will provide relevant case studies and examples to illustrate how other consultancies have adopted an effective positioning
• Follow-up support: The workshop includes a 45-min individual consultation with Danilo for bespoke advice.