In the past few years, I've helped several consultants develop and bring new offerings to market.
It's one of the most important growth drivers after all: New offerings are a lever to acquire new clients, retain and grow your existing ones, and strengthen pricing. It can also be used to leverage income-generating assets such as existing IP and proprietary data. Yes, they are that important.
But even more important than looking at individual offerings is how you design your offering mix - the different products and services you can offer to your audience. If all of your services are low-ticket, you end up leaving money on the table from satisfied clients that are willing to invest more in exchange for more value. If all your engagements are big and relatively expensive, it will be tougher to build trust and acquire new clients who haven't worked with you before.
But if you have already invested time in thinking about a value ladder, you know this is far from easy. Having too many offerings distract and confuse prospects, too few cap your ability to upsell. And there's also a question of what to charge for.
Many partners and founders believe new services or products need to be profitable on their own. That if it provides great value, it will become a profit center. Those consultants often say to me things like:
Can you see the problem here? That's not how consultancies are marketing their businesses today.
Partners invest hours creating quality content they offer for free, but that's what builds their profile and supports higher consulting fees. Many give away books and educational workshops for selected prospects. They might "lose" money and billable hours in social media or speaking engagements, only to earn much more with coaching, advising, or digital products.
The consultancies that thrive today are those that build a polished product and services ecosystem.
You can't try to take the ecosystem apart and measure each offering in isolation. Online webinars might seem like a waste of time. But maybe they are the key to accessing a new segment of profitable consulting clients.
None of your offerings deserve to be seen as "our best service", they all work together. Your goal is to create a valuable ecosystem that delivers results and a great experience, while keeping your clients and audience interested and engaged. This workshop will help you do that.
This is a 3-hour actionable workshop. Danilo will facilitate the learning, discussion and exercises
To ensure a good experience for attendants, we limit the group size for this workshop. To get priority.
Please add your email below. We'll be in touch soon.
Our workshops are typically 3 hours long, with a small 15-minute break in the middle. Even though every participant gets to schedule a private follow-up call after the workshop, facilitators always schedule an extra 30 minutes at the end of the group event for additional questions and discussions that you may want to share in public.
To ensure every participant gets high value from the workshop. If our intention was to sell training or advice for the highest number of people, in a scalable way, we would package this as an info product or online course. Instead, what many consultancy founders value the most is how actionable and effective these workshops are to unlock growth. The only way we can provide bespoke advice and support is by limiting the amount of participants per workshop.
Yes, all of our growth workshops include a 100% Money-Back Guarantee.
If you’re unsatisfied for any reason after the follow-up call (or 30 days after the workshop, in case you don't schedule a post-consultation), we will refund your entire investment in full. After that, there are no refunds under any circumstances.
We're currently not offering team discounts. If you want to bring a larger team to the workshop, hiring a private workshop will probably give you a better ROI. Please get in touch for more information.
Indefinitely. Any material we share with you can be shared and distributed among your team, so long as attribution is given to us the creators.
There are a limited number of private workshops we deliver to micro consultancies every year. Please get in touch for more information.
Please add your email below. We'll be in touch soon