Clarify your desired outcomes to avoid trouble.
The pros and cons of making it your main source of consulting leads.
To better serve your clients, you need to understand their world better then themselves.
Avoid these when building your network.
What's the current limiting factor for your consulting business?
Mixing both can cost you and your consulting business a small fortune.
Here are 8 differentiating factors.
There is no perfect market.
Don't sell ice to eskimos.
If you're only talking to those you can easily reach, your consulting business will soon pay the price.