Just posted on LinkedIn this list of tactics to win clients.
After talking to hundreds of niche consultancies and agencies, we've learned a thing or two at Singular Reach. Almost everyone starts by employing the same tactics.
The famous duo is:
- Word of Mouth (Personal Network)
- Referrals (From Current Clients or Collaborators)
But sometimes that's not enough. You've already tapped into your existing network. Referrals are a testimonial of your clients' satisfaction, but you never know when they'll come.
So you need to get active.
The good thing is that there's a lot of ways to do it. Get clear on what your goals, values, and constraints are, and start experimenting.
You will learn more about your audience. You will accelerate innovation and improve your offerings. But most importantly: You will never have to wait for clients to come to you again.