12 Ways To Completely Sabotage Your Prospecting

Here's how to keep ideal clients away.

12 Ways To Completely Sabotage Your Prospecting

Improvement is not about doing more things right, but doing fewer things wrong.

Want to keep ideal clients away? Here are 12 ways to completely sabotage your prospecting:

  • Wait for potential clients to approach you. If you have a website and a fancy logo, companies can find you online.
  • Reach out to everyone. There's no need to niche down on your targeting, as long as they have the budget.
  • Don't prioritize. Once you have a list of potential clients, reach out to them randomly.
  • Copy and paste the messaging. Researching and personalizing takes too much time.
  • Use a single channel. If you can't connect with them via LinkedIn, they probably don't check their email as well.
  • No need to follow up. If they haven't replied to you after the first message, chances are they're not interested.
  • Creating content = wasting time. Sales is sales, and marketing is marketing. All you need is a good pitch.
  • Focus on your agenda. If they want to talk about something else, bring the conversation back to your service.
  • Forget about trust. It doesn't matter if you're not familiar or credible to your prospects, as long as they are interested in the service.
  • Multitask while prospecting. You don't need that much focus if you use the same process and pitch.
  • Use a formal tone. If you write as you speak prospects will think you're not serious.
  • Intensity > consistency. You don't need to prospect everyday, as long as you can pull off all-nighters every now and then.

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