Handbooks

This page shares our best thinking on topics like strategy and planning, marketing, consulting business models, and more.

The central question that drives our work is, "How can consultancy partners bring more money and better opportunities to their practice without increasing their workload?" To answer that question, we found it helpful to deconstruct complex topics. This makes it easier for you to put these ideas into practice.

How do these handbooks are created:

• We pick a topic many members of our club are struggling with.
• We question assumptions behind conventional advice and perform research to uncover its principles.
• We post updates to our Newsletter along the way.
• We rewrite ideas until we have a handbook that members judge interesting, concise, and of practical value
• We release the handbook for free. It takes a lot of work. But it's worth it since they're read by thousands of consulting partners every year.

Due to limited bandwidth, we don't answer handbook questions. But you're more than welcome to bring them to our workshops and events for discussion.